Five Tips for Writing Your Marketing Resume

We are always looking for talented and passionate marketers to join our team at MongoDB, and we want to set you up for success starting at the first step in our recruiting process. No matter how many positions you’ve applied for in the past, it’s always a good idea to refresh your resume for each application. If you’re interested in applying to our Marketing team, take a look at my tips for writing an impactful resume.

Length and formatting

There are some resume formatting tips that you may already know, but I think it’s great to start with the basics. I recommend keeping your resume to two pages or less and breaking it into sub-sections. The top of your resume should have your name, contact details (phone number and email address), and a link to your LinkedIn profile.

Next, I recommend including a short summary of you and your experience. For marketing roles, it’s always great to get some insight into the companies and teams you have worked with, projects you have taken part in or led, and some of the main skills you feel you could bring to MongoDB.

Next should be your experience. I always advise candidates to break their experience section into three different parts:

1. Company and role: Provide a brief description of the company you previously worked at and a high-level overview of your role there.

2. Responsibilities: Utilize bullet points to provide more detail about the main responsibilities you held while working there.

3. Highlights and achievements: I recommend showcasing some of the main achievements you have had while working in each role. This helps provide a clear picture of your skills and capabilities.

At the bottom of your resume, list your highest level of education achieved and any degrees you hold. You may also consider including additional information such as charity or volunteer work you’ve done, other activities you participate in, or hobbies and interests. While we are interested in your professional experience, we’re also interested in learning about you as a person!

Highlights and achievements

During the recruiting process at MongoDB, we want to learn as much as we can about you. Your resume is your chance to highlight all the great things you’ve done in your career. To reiterate the above, I recommend adding a section under each role you’ve held to list some of your top achievements. This will help show us where your strengths are and how you could impact the Marketing organization at MongoDB. Achievements could be marketing events you held and the impact they had on the organization or campaigns you ran that had a great return on investment. Any internal awards or recognitions you received would be great to add here, too.

Numbers, stats, tools, and links

As you are listing your highlights and achievements, I’d like to mention that adding numbers and statistics can really go a long way in making your resume stand out. For example, maybe you ran a campaign that led to an uptick in sales leads and conversions. Consider providing the data to showcase this. Visual aids like charts and graphs are also a great addition. If you have some examples of campaigns, webpages, or events you’ve managed, consider adding links to them within your resume. Resumes that are both qualitative and quantitative have the greatest impact and are quickly noticed.

Listing some of the marketing tools you have used is also helpful for the recruiter and hiring manager to understand your experience with marketing technology. Under each role, I’d recommend adding a list of the tools you used and your proficiency with them. At MongoDB we use tools such as Salesforce, Tableau, Eliqua, and Splash, so if you’ve had experience with any of those, be sure to highlight it!

People management

If you are applying for a people management role, I recommend highlighting the mentoring and coaching experience you gained through your management experience. It is also helpful for potential hiring managers to understand how many direct reports you had in previous roles and the seniority level of these direct reports.

Attention to detail

As a recruiter, I've seen spelling and grammar mistakes on resumes at all levels and from all sectors. We are only human at the end of the day, but when applying for roles in areas such as marketing where attention to detail is key to success, it’s best to give your resume a second (or even third) look. Ensuring that your resume is well-written, grammatically correct, and formatted in an easily readable way will really make it stand out. I hope to see your resume in our applicant tracking system soon!