Use Positive Statements
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Positive statements are easier to understand than negative statements and are typically shorter.
Use | Avoid |
|---|---|
The software works properly when installed correctly. | The software won't work properly unless you install it correctly. |
Remember to involve your business users in the scheduling process. | Don't forget to involve your business users in the scheduling process. |
Sometimes you want to prevent a search engine from indexing a website. | It isn't uncommon in certain situations to not want to allow indexing of a site by a search engine. |
Avoid Negative Words
Try to avoid the following negative words, using instead the suggested alternatives, particularly in reference to the user or the company. However, always communicate honestly and transparently about issues, and accurately describe a system's performance.
Avoid | Alternative |
|---|---|
damage | affect |
catastrophic | serious |
bad | Use serious or add an explanation |
fail | unable to |
kill | cancel |
fatal | serious |
destroy | remove |
wrong | incorrect, inconsistent |