How Cognistx’s SQUARY AI is Redefining Information Access
In a world where information is abundant but often buried, finding precise answers can be tedious and time-consuming. People spend hours a week simply searching for the information they need. Cognistx, an applied AI startup and a member of the
MongoDB for Startups
program, is on a mission to eliminate this inefficiency. Through its flagship product, SQUARY AI, the company is building tools to make information retrieval faster, more reliable, and radically simpler.
As Cognistx seeks to unlock the future of intuitive search with speed, accuracy, and innovation,
MongoDB Atlas
serves as a reliable backbone for the company’s data operations.
A company journey: From bespoke AI projects to a market-ready solution
Cognistx started its journey with a focus on developing custom AI solutions for clients. Over time, the company identified a common pain point across industries: the need for efficient, high-quality tools to extract actionable insights from large volumes of data. This realization led it to pivot toward a product-based approach, culminating in the development of SQUARY AI—a next-generation intelligent search platform.
SQUARY AI’s first iteration was born out of a bespoke project. The goal was to build a smart search engine capable of extracting answers to open-ended questions across multiple predefined categories. Early on, the team incorporated features like source tracking to improve trustworthiness and support human-assisted reviews, ensuring that the AI’s answers could be verified and trusted. Seeing the broader potential of its technology, Cognistx began using advancements in natural language processing and machine learning, transforming its early work into a stand-alone product designed for diverse industries.
The evolution of SQUARY AI: Using state-of-the-art large language models
Cognistx initially deployed traditional machine learning approaches to power SQUARY AI’s search capabilities, such as conversation contextualization and multihop reasoning (the ability to combine information from multiple sources to form a more complete answer). Before the rise of
large language models
(LLMs), this was no small feat.
Today, SQUARY AI incorporates state-of-the-art LLMs to elevate both speed and precision. The platform uses a combination of retrieval-augmented generation (RAG), custom text-cleaning methods, and advanced vector search techniques. MongoDB Atlas integrates seamlessly into this ecosystem.
MongoDB Atlas Vector Search
powers SQUARY AI’s advanced search capabilities and lays the groundwork for even faster and more accurate information retrieval. With MongoDB Atlas, the company can store vectorized data alongside the rest of its operational data. There’s no need to add a separate, stand-alone database to handle vector search. MongoDB Atlas serves as both the operational data store and vector data store.
Cognistx offers multiple branches of SQUARY AI, including:
SQUARY Chat: Designed for public-facing or intranet deployment, these website chatbots provide instant, 24/7 access to website content, eliminating the need for human agents. It also empowers website owners with searchable, preprocessed AI insights from user queries. These analytics enable organizations to directly address customer needs, refine marketing strategies, and ensure that their sites contain the most relevant and valuable information for their audiences.
SQUARY Enterprise: Built with businesses in mind, this enterprise platform helps companies retrieve precise answers from vast and unorganized knowledge bases. Whether it’s assisting employees or streamlining review processes, this tool helps organizations save time, improve team efficiency, and deliver actionable insights.
One of the standout features of SQUARY AI is it's AI-driven metrics that assess system performance and provide insights into user interests and requirements. This is particularly valuable for public-facing website chatbots.
A powerful database: How MongoDB powers SQUARY AI
Cognistx attributes much of its technical success to MongoDB. The company’s history with MongoDB spans years, and its trust in MongoDB’s performance and reliability made the database the obvious choice for powering SQUARY AI.
“MongoDB has been pivotal in our journey,” said Cognistx Data Scientist Ihor Markevych. “The scalable, easy-to-use database has allowed us to focus on innovating and refining SQUARY AI without worrying about infrastructure constraints. With MongoDB’s support, we’ve been able to confidently scale as our product grows, ensuring both performance and reliability.”
The team’s focus when selecting a database was on cost, convenience, and development effort. MongoDB checked all those boxes, said Markevych. The company’s expertise with MongoDB, coupled with years of consistent satisfaction with its performance, made it the obvious choice. With no additional ramp-up effort necessary, the team was able to deploy very quickly.
In addition to MongoDB Atlas Vector Search, the other critical feature of MongoDB is its scalability, which Markevych described as seamless. “Its intuitive structure enables us to monitor usage patterns closely and scale up or down as needed. This flexibility ensures we’re always operating efficiently without overcommitting resources,” Markevych said.
The
MongoDB for Startups
program has also been instrumental in the company’s success. The program provides early-stage startups with free MongoDB Atlas credits, technical guidance, co-marketing opportunities, and access to a network of partners. With help from MongoDB technical advisors, the Cognistx team is now confidently migrating data from OpenSearch to MongoDB Atlas to achieve better performance at a reduced cost. The free MongoDB Atlas credits enabled the team to experiment with various configurations to optimize the product further. It also gained access to a large network of like-minded innovators. “The MongoDB for Startups community has provided invaluable networking opportunities, enhancing our visibility and connections within the industry,” Markevych said.
The future: Scaling for more projects
Looking ahead, Cognistx is focusing on making SQUARY AI even more accessible and customizable. Key projects include automating the onboarding process, which will enable users to define and fine-tune system behavior from the start. The company also aims to expand SQUARY AI’s availability across various marketplaces. With a successful launch on AWS Marketplace, the company next hopes to offer its product on WordPress, making it simple for businesses to integrate SQUARY Chat into their websites.
Cognistx is continuing to refine SQUARY AI’s balance between speed, accuracy, and usability. By blending cutting-edge technologies with a user-centric approach, the company is shaping the future of how people access and interact with information.
See it in action
Cognistx isn’t just building a tool; it’s building a movement toward intuitive, efficient, and conversational search. Experience the possibilities for yourself—
schedule a demo of SQUARY AI today
.
To get started with vector search in MongoDB, visit our
MongoDB Atlas Vector Search Quick Start guide
.
March 26, 2025
