INTRODUCTION
Turning data into value
There is a saying that you can’t improve what you don’t measure and in Industry 4.0, everything is measured. Across industry verticals, machinery and industrial assets are increasingly equipped with sensors that track how they are performing. So far so good, except this potentially highly valuable data is often badly underutilized; for many businesses, processing it can simply be too time-consuming or expensive – often both.
Norwegian start-up Digitread Connect has a simple objective: to turn asset data into value for customers that range from ship maintenance operators to aquaculture specialists. As an industrial IoT-as-a-service provider, Digitread Connect handles the digital journey of data from the sensors connected to assets, through the analysis process and on to client end-users such as engineers, service technicians, surveyors, and farmers. Businesses then use the resulting information and insights to make their operations greener, safer, and more efficient.

THE CHALLENGE
Optimization based on need
From its outset, Digitread Connect realized that collecting data and converting it effectively into a useful deliverable would require a combination of platforms. While industrial IoT depends on the internet to function, the initial handling of the data requires processing power closer to the assets themselves. Digitread Connect needed a solution that would enable it to extract data from microcontrollers or programmable logic controllers, and then analyze it and upload the necessary elements to the cloud.
To ensure that its customers had access to effective, working applications, Digitread Connect needed its own IoT platform that would work both at the edge and on the application side, enabling it to optimize asset performance based on customer needs.
Digitread Connect also needed a means to enable this process in the most user-friendly way possible. “We are in an era of consumerization. Enterprise software should be as easy to use as the apps we use as private consumers,” explains Christoffer Lange, CEO at Digitread Connect. “We have experienced that existing IoT platforms can over-complicate how users can create value for their data.”



