INTRODUCTION
Changing lives through data-driven technology
To Bring 200 million smiles by 2025 – that’s the goal of Amar Bank.
Since 2014, the bank has been a pioneer in digital finance solutions that positively impacts people’s lives in Indonesia. It provides innovative and safe ways to plan and manage finances through leading-edge technology.
Amar Bank was the pioneer of digital banking in Indonesia to focus on providing microloans to people who wouldn’t be able to get financial services from traditional banks (unbanked and underserved). For many, typical hurdles to accessing smaller loans include not having a credit history or the collateral to secure a loan. In addition, conventional lenders have a daunting paper application process that takes much time and effort to complete.
Given the obstacles many potential borrowers face, Amar Bank created the AI-led, intelligent Tunaiku, digital lending platform, to enable more people to get the finance they need quickly and easily without the traditional lending requirements. Customers complete a simple application on the Tunaiku apps, get a quick assessment, and can be accepted for a loan within minutes.
By leveraging technology and data, Amar Bank has been able to break down the barriers so their customers can access small loans to make a big difference for themselves and their communities.
For example, a small business owner running a laundromat might have several washing machines out of service but lacks the funds to get them repaired. This means less income for his family and community. In this case, getting a small loan from a conventional bank would not be feasible, but Amar Bank through Tunaiku, is able to help.

