
INTRODUCTION
An experienced player in an increasingly dynamic sector
The dynamic environment of 24-hour global news requires continuous publishing of media content by high volume digital storytelling teams. As this ever-evolving and highly competitive market continues to grow, many established media organizations have realized that they need to reassess their operations or risk being sidelined. It was a challenge that The Washington Post decided to tackle head-on – and in doing so, built a solution that not only met its own needs but was also highly valuable and marketable to a diverse audience of digital publishers.
Arc XP is a cloud-native software-as-a-service (SaaS) CMS and digital experience platform developed as a tool to create and distribute content, monetize websites and drive ecommerce, and deliver powerful multichannel experiences. Originally conceived as an internal solution at The Washington Post in 2015, it has since built an impressive external client base across industries ranging from oil and gas to sports and entertainment.
“The secret sauce of Arc XP is a combination of expertise from the roots at The Washington Post coupled with incredible technology choices,” explains Joe Croney, Vice President of Technology and Product Development at Arc XP. “We were really a pioneer in developing a cloud-native CMS platform built on microservices in cooperation with AWS.”
THE CHALLENGE
A new platform for industry-leading storytelling
In 2013, The Washington Post recognized that successfully achieving digital transformation would require a modern set of SaaS-based tools designed to facilitate high-volume content creation. Nothing on the open market met its specific needs, so internal developers and engineers created Arc XP from the ground up. Developing a platform with the breadth of services that Arc XP needed to be successful however required multiple different technologies for each use case.
“Arc XP has several components. It starts with an agile CMS for content creation and organization, and extends from there to a flexible digital experience platform that offers a no-code solution to create great web and mobile experiences,” says Croney. “Finally, we have a set of integration and monetization tools to help with subscriptions and advertising revenue for our clients.”
For Croney, the essential requirement for Arc XP was to extend The Washington Post’s capability and capacity to create industry-leading content and storytelling. It also needed a solution that would be able to handle heavy demand in terms of reliability and security without compromising scalability, responsiveness, or service uptime.
“If you think about a story, it's composed of documents such as text, images, video, and metadata,” notes Croney. “We needed a document database partner that knew how to operate at scale, take care of security and encryption, and grow with our business.”
